5 posts tagged “seo”

The importance of having links in SEO

Everyone expects of massive online success as soon as they promote their services and products online but there are few factors that can decide website's popularity and longevity and needs thorough attention. Among them link popularity is the most important one.

In fact, the moment words link popularity passes through our sound receptors, our brain interprets us what it generally mean, but apart from that vague idea, you must understand few core facts on link popularity if you want to be a leader in search engine marketing.

Link popularity is the number of incoming links from potential partners to your website. More the one way link, more popular will be your website; more popular your website become, higher will be the chances of getting good page rank and good turn-around of Web traffic. Since good PR focuses on quantity and popularity of the links, it can help in attaining good position in search engine result page (SERP). If your website is placed in appreciable position, people easily find you as soon as they enter the Web world, view your services repeatedly and become potential buyers.

People often considers page rank (PR) and link popularity as the synonym of each other but this consideration is nothing more than a misconception because page rank is the software used by the Google to rank a Web page and it is a numeric value that determines the relevancy and importance of a Web page on search engine result page. PR is an important factor that facilitates link popularity because link popularity is determined on the basis of PR. Hence in order to get more link popularity, your website must be good enough to get suitable PR when search engine spiders visit your Web pages once a month (such process is called Googlebot in case of Google search engine).

Link popularity does not mean linking your website to numerous irrelevant website. Links must be developed with potential partners having similar interest like yours and more importance is given to one-way-link or incoming link rather than two-way-link or reciprocal link. In order to be benefited through link building, you must thoroughly check the PR and link popularity status of the approaching websites because if the website has zero PR then you will gain nothing from that link.

Another suggested factor in link building is the text used in links. Make your website links with targeted Keywords. In some other way, articles, forums and blogs posting is few appreciating technique of getting back links but make sure not to spam the process and submit relevant information in articles, blogs and in forums.

Hence, start making your website most desirous among your competitors; work on it, make it informative, content rich and link-worthy so that others may prefer linking to you. Be judgmental on quality than the quantity of the links. If you follow the process sincerely with an utmost desire to success, you will see your website gaining link popularity on each successive day.

Website tracking provides the base for successful online business and marketing decisions through approximate measurement and analysis. Website tracking is a necessary step when it comes to the achievement of your website. Tracking the Website is to make Web analytics of your competitor or for your clients.

You have to differentiate between

1. Hits

2. Page views

3. Unique visitors

4. Visitors

5. Returning visitors

6. Keyword density and phrases

7. Google Backward links

8. Yahoo backward links

9. MSN Backward links

10. Dmoz listing of a particular website

11. IP Address Scanning

12. Link Popularity checker

13. Search Engine Saturation and much more.
    

If you are serious in sales conversion and good traffic to your site you have to track your competitors.   There are many free and paid website statistics services available although you just keep in mind that no tool is perfect. They are just approximate for a particular website. Use can use following Website tracking tool.

• http://www.selfseo.com/ :- The Self SEO provides Bunch of free online services, if you use this site, you will find complete overview of your needs. They provide a set of SEO & Webmaster Tools. You can check the following services on Self SEO site

1. Check Google Pagerank
2. Google Pagerank Prediction
3. Google ban check 
4. Alexa Rank Checker
5. Link Popularity Checker
6. Keyword Suggestion Tool
7. Keyword Typo Generator 
8. Domain Typo Generator 
9. Search engine ranking report
10. Number of pages indexed
11. International WHOIS
12. What is my IP ?
13. IP to country
14. Find IP address of a website
15. Find host by IP
16. Crawler simulator
17. Website speed test
18. HTML Optimizer
19. HTML Source View
20. Link Extractor
21. Metatags Generator
22. Metatags Extractor
23. HTTP Headers Check
24. Server Status Check
25. test
26. Your browser details 

•   http://seodigger.com This is another best tool. Just use this tool put your competitors URL’s and see how they are using keywords. Here you can also kind there position for a particular keyword. Side by side you also overview the search result in Word Tracker and Overtune for Keyword.
• http://www.google.com/analytics/ This is best free tool available on the net. It has been re-designed to help you about where your visitors come from and how they interrelate with your site. For this you will need an API key code, this is provided by Google API after your registration.
• http://www.webrankinfo.com/english/tools/class-c-checker.php This site also provides a bunch of free online service. But what I best in this site is Class C IP checking services. This free Class C Checker tool allows you to check if some sites are hosted on the same Class C IP Range. By this you can track your linking site because Google give more preference to different IP address site.
• http://www.seologs.com/pr-check/pagerank.html As we all know Page rank fraud is becoming a serious problem. By this you can check the fake PR of a website.

The above tool suggested by me are the best free tools used by seo professionals. They can help you to track any website.

In order to achieve the benefits of search engine optimization, an effective SEO strategy is necessary. One of the biggest SEO strategies is link popularity, keyword research and website marketing.

Doing the proper research and finding the correct keyword combination will bring you're the proper rankings in the search engines and a traffic that is targeted to your site, and the added benefit is that it is free traffic. As you heard many time before content is king, your content should be structured to include the keywords that are relevant to your site, and your website needs to be SEO optimized so the search engines can spider it with ease. All the other pages on your site should revolve around a central theme and all be related in some way.

When visitors come to your website the text on the home page should explain and reflect the theme of your site and all of the other pages should relate to it. Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Your investment in the future of your website will be worth while. The reason you need to optimize your site is to get rankings in the search engines, by concentrating on search phrases and by promoting these keywords you will begin to build your rankings in the search engines.

Billions of sites are updated daily and they all need to be crawled on a daily basis. You can purchase high PR links and shorten the waiting period of getting your site in the Serps. Check you site for broken links, not having links that work will have a negative effect on your sites ranking if the links stay broken for a period of time.

High quality articles are quickly snapped up and published prolifically. Every time you write an article and you get it published you receive another link pointing back to your site which will in turn increase your link popularity. Traffic is generated to your website from your signature box. This article can be freely published on a website as long as. With this wonderful innovation in web writing, each article will surely be given ample attention in terms of engine optimization and accessibility. The natural listing depends on the optimization techniques employed on and off the web site. A single article can be reprinted hundreds of times, and each time is another link back to your site. Ensure that each web page of yours would focus on a particular keyword or key phrase. If there is an article in that page, make sure that the article will only discuss and include one keyword or key phrase from the list you have made.

Getting more traffic is pointless if your site isn't an efficient sales machine. Since there are only a "handful" of search engines that everyone uses (the major ones), this is where we place our best promotional efforts. If you encourage them to link to your site, join your newsletter, read your articles, and so on, then the traffic will increase your search engine popularity. If you only sell product, then that is what you get money for products. Traffic is a must if any online business is to succeed.

Deep linking is the process of placing a hyperlink that points to a specific page, or a specific internal page of the website to create traffic to a specific page. This is basically done in directories to get more free links to the specific page. There are various strategies, maximum times SEO professionals post the article and make a anchor text containing the link of homepage/subpages of the website. This provide good back links and increase the traffic on the site. If we consider WWW and its Protocol HTTP they does not make any difference between Deep Links or Home Page Links they are theoretically equal.

Usually what people do, they connect to home page and then navigate to subpages. As we all know customer never wait, they want there needs to be fullfill as soon as possible. Deep linking improve usability because it is more likely to suit users’ needs. Generic links, such as links to a company’s homepage, are less useful than specific links that take users to an individual article or product. Deep linking provides alternates routes to your customer to view your products and best way to reach the services. Some of the deep linking directories are given below

http://www.domain-link-exchange.com/

http://www.foovy.com/

http://www.itzalist.com/web/url-submission.html

http://www.pius.us/

Deep linking is your best campanian: It gets users to their favoured purpose as quickly as possible.