1 post tagged “search engines”

As we all know Search Algorithms are based on Mathematical Formula and whenever a webmaster tries to trick the search engine algorithm the result comes in change of Algorithm. The negative impact is making search engine smarty and getting more defender for there Algorithm.

PPC

Consider PPC (Pay per Click), it is a type of advertisement and 20 percent of site owner prefer it because of effective way of driving traffic to your site. In starting when PPC arrive, surfer just click the PPC Ads and few cents goes in Google Account. So what is negative impact for PPC?

Competitors on search keyword phrases fraud PPC for exhaust the others PPC advertisement. They just click on PPC to waste the advertisement money of the owner so that they only remain in competition. So to over come this problem search engine have to advance there algorithm technique to keep away from fraud.

Redirection of page

Valid reasons

• This technique was used to redirect to flash made site these sites are consider less by search engine because they have less textual content.
• When you are upgrading your site and need to sustain previous files.
• You already have a website and want to use your website with your business name or keyword.

As you can examine these points are moral in sense of saving money and sustaining business. A wise person will feel right way to do it but some unethical webmaster practices use it to drive traffic to the site.

Search engine on the other side will punish your site for using Cloaking and will not rank well in search engine algorithm.  

Triangular Links

If we just review few year back link strategy, professional often do three way linking and it is consider the best one way link. But now days search engines are getting smarter and easily track triangular linking. The reason behind 3-way linking was considered best because search engine hate reciprocal links they give no value to the site.  Professionals often have discussion on three way linking but I will say no to this type of linking.

Duplicate site

Duplicate site is another significant problem some webmasters make entire site as a virtual photo copy or mirror sites to gain more than one position in top ranking by placing there duplicated sites at different domain name with slighter changes in site. I have seen many directories with same structure with class C IP address used.

Well search engines have design tool to overcome with such duplication and if they found something, is just removed from there index.

Sandbox theory

Sandbox theory is another update of Google algorithm, letting not to rank new sites or to rank them only for niche keywords ex domain name for some duration. Google Sandbox effect is the Time Delay factor and site is released after a set period of time.

Solution

If you want to be out quickly from the sandbox, the first step is to understand search engines. Understand there terminology and guidelines. Increasing complexity in search algorithm is nothing then a war against black hat SEO, search engines want to provide best result to there clients, avoiding spam and false page rank. Side by side they take strict action when an abuse is encountered.

If you want to boost your website then write quality content that is relevant to your business services and make natural inbound links from related website.