2 posts tagged “linking strategies”

Every Webmaster or site owner would like to link with quality site so that they can take benefit of linking. So first of all develop a reason on your side, make yourself clear so that other site owners like to link with your site.

One should pay attention to the quality links although site owners don’t. It doesn’t matter they are small in quantity; your links content have to be relevant with your keywords for significant Page Rank Boost. If quantity is such an important factor then every related or not related site inter-linked them selves and collects thousand of links.

In my SEO carrier I would like to observe the following stuff on other site before making a link with particular site.

• First of all I would like to see PR of the site if it matches to my guidelines I will check site PR (Page Rank) is not a fake. Faking PR is an unethical practice in SEO.
• I will check history of the domain and his expiry date. If the site is new and date is expiring I will like to ask for confirmation and make a note of Excel.
• I would like check his IP address is not a duplicate address or not a class C IP address. This is happening when you make a link exchange with directories site owner are running many sites with the help of Class C IP address.
• The site is not redirecting to other site or not a Mirror site.
• The resource page is crawled by search engine and if the resource page have PR it will be best for our site.
• The site has quality content with resource page. By resource page I can take assurance that a particular site believes in linking and my efforts for making a link with that site is not a waste.
1. Notice: - Sometimes what I have noticed that site owner don’t have knowledge of link building if they reply of your email and ask about the link building, so you should make him understand about the benefits of link building.
• Check the link value.
• The page is not full of Advertisement. The resource page should contain good neighborhood.

This is long and best procedure but Company owners who are providing SEO services don’t take this seriously they take Quantity of links not Quality of links. Following Quality links is only a bookish language. This is because Quantity is first preference in business not a quality

Every SEO Professional knows and practice SEO strategies for there sites or for clients sites. They put efforts on Link exchange, Article Submission, Press Release, Directory submission and do much more for there sites. But as we all know “Excessive eating causes Stomach ache” is as same as Google dealing with your sites.  Google believe that your link should come naturally not with automated software.

Consider following precaution while linking

• If you have thousands of directories and have a capability to submit hundred of links every day.  Just submit your site in 10 to 20 directories every day if you submit thousands of links in month aggressively you are showing red flag to Google and consider you are gaming with their Page rank algorithm.  It is must that you build link structure but make them slowly and steady, so that Google think links are coming naturally.
• Implement top keywords in your link text this will boost your ranking benefit. Make at least five variations of link text with top keywords and use them while submitting in directories and link exchange.
• Make your variation of link text available in your Resource page.  It will provide you following importance
1. It will boost your internal page linking.
2. It will provide some relief from reciprocal linking and let other site owners to contact you for link exchange.
• Avoid submitting in Links forms, FFA (Free for All), these sites contain off topic sites ex Porn sites, Gambling etc. and often misuse your email address. FFA sites are interconnected with each other. Submitting your site in FFA you will become a part of there ring and bad neighborhood.
• You should stay away from ROS (run-of-site) links. These links are used by advertising sites. ROS links are used for boosting Page Rank but they are considered as disobey of search engine guidelines. These links are placed at the footer of website pointing to a specific page.
• Avoid three way linking or triangular linking because Google can detect such arrangement of links and avoid Page Rank Passing. Now days professional are switching to (Trapezoidal Linking Matriflux technique). You can get more information regarding it http://www.insearchofstuff.com/2005/10/14/linking-secrets-of-the-ultra-rich/. It is advance linking technique with new efforts. I haven’t tried this.
• Just don’t stick with only reciprocal linking and optimization only for home page. Make some optimization for your deep links. This will improve the dependability of your visitors

By this article I can some rays on SEO precautions and make a boast for SEO fresher to make links naturally…….