Business solutions for PPC & Organic SEO?

Both of above services are well known to Internet professionals. Both gives hits and page rank to website but which one is better. The answer is depended on conditions. Well in my opinion I will prefer which one is cheaper.

It’s very simple and up till now very complicated at the same moment in time, as you must put yourself ahead into the commerce and increase earned “Business Popularity” at cheaper rates.

I will prefer to outsource my work and concentrate on my Core Business.  This means that if you are busy with numerous projects and important business relationships, you need to find time to become someone that can create an idea, write an article, or just tell the world all about your business and handle your projects with low cost.  This problem can be solved by outsourcing your marketing work.

Consider a situation

As we all know that successful business needs publicity and if you are small business owner and can not afford media advertisement or Ads on net. What will you do?  And if so you do that can you afford manual labor?

Solutions and alternatives

Human mind is full of ideas; every successful business men always try to save money so that they can reuse his/her capital for further purpose. And the alternative is outsourcing. If we make a check on business surveys we will find western countries are outsourcing there business just because of currency rate. I think it is an affordable system.

So if we take Organic SEO or PPC is done by an American it will cost much more. It is very hard for a small business owner to pay to American labor. So what to do?

As what is in my knowledge PPC needs a lot of analysis and monitoring before implementing it on particular site and if you take organic SEO too, is not a easy job although getting links are free but you have to provide labor and in western countries labor is not a cheap. The solution is you outsource your marketing work to developing countries and motivates on your core competences.

Steps before Content optimization

Content optimization is writing art and evergreen technique that search engines can’t change by there mathematical algorithm but we have to consider about keyword weight and density while writing content.  Content needs to be pre-planned to guarantee it beats in time for particular promotion activity.

So if you want to increase the ranking give significant information and content based on your business services so that surfers well understand your business. While writing you has to assume that what would you do if you are a surfer?

General Guidelines

• Make your content good, easy to read, don’t stick with complex words so that they can fulfill customer lifecycle framework.
• Try to focus on main subject means you have to concentrate on your main business services. Do not let to describe all service in single page rather then your index page. If you are providing Search Engine Optimization services as this services consist of several sub phases

• Directory submission
• Search Engine Submission
• Article Posting
• Blog submission
• Website Monitoring etc,

• So try to describe all the services on different page. Make each and every page have different title, description and keywords. Write brief for each and every service at least 300 to 400 words on separate page.  Don’t forget to consider keyword density and weight.

• As I sentenced above “Think like a Surfer”, consider there feedback and problem. Interrelate there problem with business services. Try to map there demand and just provide them.  Explain them how you can solve there problem by your services.

Above words are general instruction and the facts we should consider before writing content or describing your business services. So if you consider the above brief you can boost your customer life cycle.

As we all know Search Algorithms are based on Mathematical Formula and whenever a webmaster tries to trick the search engine algorithm the result comes in change of Algorithm. The negative impact is making search engine smarty and getting more defender for there Algorithm.

PPC

Consider PPC (Pay per Click), it is a type of advertisement and 20 percent of site owner prefer it because of effective way of driving traffic to your site. In starting when PPC arrive, surfer just click the PPC Ads and few cents goes in Google Account. So what is negative impact for PPC?

Competitors on search keyword phrases fraud PPC for exhaust the others PPC advertisement. They just click on PPC to waste the advertisement money of the owner so that they only remain in competition. So to over come this problem search engine have to advance there algorithm technique to keep away from fraud.

Redirection of page

Valid reasons

• This technique was used to redirect to flash made site these sites are consider less by search engine because they have less textual content.
• When you are upgrading your site and need to sustain previous files.
• You already have a website and want to use your website with your business name or keyword.

As you can examine these points are moral in sense of saving money and sustaining business. A wise person will feel right way to do it but some unethical webmaster practices use it to drive traffic to the site.

Search engine on the other side will punish your site for using Cloaking and will not rank well in search engine algorithm.  

Triangular Links

If we just review few year back link strategy, professional often do three way linking and it is consider the best one way link. But now days search engines are getting smarter and easily track triangular linking. The reason behind 3-way linking was considered best because search engine hate reciprocal links they give no value to the site.  Professionals often have discussion on three way linking but I will say no to this type of linking.

Duplicate site

Duplicate site is another significant problem some webmasters make entire site as a virtual photo copy or mirror sites to gain more than one position in top ranking by placing there duplicated sites at different domain name with slighter changes in site. I have seen many directories with same structure with class C IP address used.

Well search engines have design tool to overcome with such duplication and if they found something, is just removed from there index.

Sandbox theory

Sandbox theory is another update of Google algorithm, letting not to rank new sites or to rank them only for niche keywords ex domain name for some duration. Google Sandbox effect is the Time Delay factor and site is released after a set period of time.

Solution

If you want to be out quickly from the sandbox, the first step is to understand search engines. Understand there terminology and guidelines. Increasing complexity in search algorithm is nothing then a war against black hat SEO, search engines want to provide best result to there clients, avoiding spam and false page rank. Side by side they take strict action when an abuse is encountered.

If you want to boost your website then write quality content that is relevant to your business services and make natural inbound links from related website.

Using right strategy is very much important for a web site to rank well on search engines. Every Search engine has it own guidelines and follow different rules regarding the design of a website. Although there are following guidelines you should follow while designing the website.

• Domain name should be easy and commonly used.
• Keywords should be figured with in links of your site. It could be linked in Anchor, although it also leads in competitors to steal your keywords and use it.
• You can use specialized keyword to boost your ranking.
• Keyword should be easy, commonly used by the user. Put your primary keywords on left hand side it is said Google catch page from left to right.
• Designed or layout of web pages should be in organized manner. You should define a particular topology of sequence that web page linked together.
• Don’t create the similar type of links because it create problem in indexing. Use different titles for inner pages.
• Use the flat directory structure means the directory should deeper and be less hierarchical structured.

1.       Ex www.yahoo.com/entainment/............../music.html Here the music.html is the nth file. It create in problem in indexing because the spider of search engine will move again and again but it will not include the link of the webpage in his database this is because spider do include similar pages. Even you specified the dynamic URL or metacharaters in page. This will    greatly effect the locking of rank.

• Sitemap should be properly figured. In case of large site should be divided in sub sitemaps.
• Page size should not exceed 100 kb because it lack in loading of page to the user. This is because developer’s uses flash, java script etc to make attractive page. But reality is people used dial-up connection and speed of internet is not great. Keep images small and light weight so that user can see your information easily. Avoid Java script code in page, it increases page size or if you want to do so, put Java script in separate folder.
• Generally what I see on net designers leave unblock under construction page on website. You can let crawlers not to index them by using Robots.txt file. It should be used for the confidential data EX sales report, profit, linked pages. This is because spiders are greedy eater of links side by side it also secures web pages from the hackers to avoid making changes in the site.
• Flash is great software to show your product and services in small area with digital music. You can attract you clients with effective presentation but in the case of search engine optimization it will be better not to use flash in whole website and if you want so   use flash in the header area.  Although I have seen many good PR flash site, this is because google has started considering flash.

• Say no to frames, if we see earlier websites they were designed with frames method. Frames makes search engine hard to understand and cannot follow there inner links from frame set, although Google consider frames. Now day’s sites are designed with Div Tag and External CSS file coding.

• Google consider Internal link and plays vital role in all over page rank. Internal links should be configured in right way so that you can get PR for your internal links, so you have to structure your internal links correctly.

From the above opinion you can boost your web site to rank well on search engine. You can do much more with the website and above precaution are only fundamental rules.

Domain Importance for Search Engine Optimization

Domain name always be a represent to brand or business services of company. Domain name plays a very significant job in whole search engine optimization of web site. If we see previous there was no weight in selecting domain name, but now SEO tips and tricks have demonstrated the importance of a correct domain name now days Google is able to find the different keywords in domain name and thus drive up the site in search engine results.

Choose your domain according to your business services, which is relevant to your business and easily spoken by any human tongue, keep it simple and easy to speak, this will be advantageous in a SEO professional this is because when your domain name will become a brand it can be easily learnt by the peoples. So take some time while choosing it and let be your domain name according to the services you offer.

Domain name also depends on geographical location of your business. If your business is global I strongly recommend to choose .COM sites because people remember only .COM although there are other alternative such as .NET, .ORG etc if you have localized business and provide your business service only in specific area, you can choose your domain name to country specific, example .CO.IN. But what I preference is you should choose .COM for your site.

Example: - If two companies offering same services and have same domain name like abc.com and abc.net. Here people will more preference to abc.com because .com is just crowded on peoples tongue and side by if you but abc on browser navigation bar and use CTRL + Enter it will take you to the abc.com site and exclude abc.net.

Choose your domain with unique IP address, now day what is happening, professionals are choosing shared IP address to save money. I read in a article that only 3 to 5% of sites are using unique IP address and Google give more preference to Unique IP address sites in there search results. Now days hosting are quite cheaper so choose a unique IP address and make better chance to be in a Google search results.

Now day on NET what I am seeing, SEO professionals are buying a domain which is elder by hosting sites this is provides several benefits as older domain name is already known to people hence provide good search as it is not in Google Sand box.

Google Sandbox: It is series of filters applied to new sites for not to rank well in search engine or rank only for specific niche keywords ex only for domain name.

While registering the domain name age factor is considered by Google and give more weight to older domains. So I prefer to take at least 2 years registration if I am taking new domain.

From the above statement I can boost the SEO beginners while selecting the domain name.

Every Webmaster or site owner would like to link with quality site so that they can take benefit of linking. So first of all develop a reason on your side, make yourself clear so that other site owners like to link with your site.

One should pay attention to the quality links although site owners don’t. It doesn’t matter they are small in quantity; your links content have to be relevant with your keywords for significant Page Rank Boost. If quantity is such an important factor then every related or not related site inter-linked them selves and collects thousand of links.

In my SEO carrier I would like to observe the following stuff on other site before making a link with particular site.

• First of all I would like to see PR of the site if it matches to my guidelines I will check site PR (Page Rank) is not a fake. Faking PR is an unethical practice in SEO.
• I will check history of the domain and his expiry date. If the site is new and date is expiring I will like to ask for confirmation and make a note of Excel.
• I would like check his IP address is not a duplicate address or not a class C IP address. This is happening when you make a link exchange with directories site owner are running many sites with the help of Class C IP address.
• The site is not redirecting to other site or not a Mirror site.
• The resource page is crawled by search engine and if the resource page have PR it will be best for our site.
• The site has quality content with resource page. By resource page I can take assurance that a particular site believes in linking and my efforts for making a link with that site is not a waste.
1. Notice: - Sometimes what I have noticed that site owner don’t have knowledge of link building if they reply of your email and ask about the link building, so you should make him understand about the benefits of link building.
• Check the link value.
• The page is not full of Advertisement. The resource page should contain good neighborhood.

This is long and best procedure but Company owners who are providing SEO services don’t take this seriously they take Quantity of links not Quality of links. Following Quality links is only a bookish language. This is because Quantity is first preference in business not a quality

Every SEO Professional knows and practice SEO strategies for there sites or for clients sites. They put efforts on Link exchange, Article Submission, Press Release, Directory submission and do much more for there sites. But as we all know “Excessive eating causes Stomach ache” is as same as Google dealing with your sites.  Google believe that your link should come naturally not with automated software.

Consider following precaution while linking

• If you have thousands of directories and have a capability to submit hundred of links every day.  Just submit your site in 10 to 20 directories every day if you submit thousands of links in month aggressively you are showing red flag to Google and consider you are gaming with their Page rank algorithm.  It is must that you build link structure but make them slowly and steady, so that Google think links are coming naturally.
• Implement top keywords in your link text this will boost your ranking benefit. Make at least five variations of link text with top keywords and use them while submitting in directories and link exchange.
• Make your variation of link text available in your Resource page.  It will provide you following importance
1. It will boost your internal page linking.
2. It will provide some relief from reciprocal linking and let other site owners to contact you for link exchange.
• Avoid submitting in Links forms, FFA (Free for All), these sites contain off topic sites ex Porn sites, Gambling etc. and often misuse your email address. FFA sites are interconnected with each other. Submitting your site in FFA you will become a part of there ring and bad neighborhood.
• You should stay away from ROS (run-of-site) links. These links are used by advertising sites. ROS links are used for boosting Page Rank but they are considered as disobey of search engine guidelines. These links are placed at the footer of website pointing to a specific page.
• Avoid three way linking or triangular linking because Google can detect such arrangement of links and avoid Page Rank Passing. Now days professional are switching to (Trapezoidal Linking Matriflux technique). You can get more information regarding it http://www.insearchofstuff.com/2005/10/14/linking-secrets-of-the-ultra-rich/. It is advance linking technique with new efforts. I haven’t tried this.
• Just don’t stick with only reciprocal linking and optimization only for home page. Make some optimization for your deep links. This will improve the dependability of your visitors

By this article I can some rays on SEO precautions and make a boast for SEO fresher to make links naturally…….

It will not be certain about title tag that it is single most significant on page factor in provisions of search engine ranking. It will be biggest mistake if you do not utilize your title tag for your site after knowing its importance. They are doorway pages for the your site telling the description of your web page and help in search engine to brief what is your web page all about.

Causes of failure

Website owners usually uses there company name in the title tag. This is done mainly by small business owner. It will be the best if it is brand name is popular for example yahoo, google etc other wise you are constructing major blunder and wasting search engine character specification for title tag.  If you want to use company name first make your services popular.
Example:- You can take monster.com if we take monster as general English word. It means huge, gigantic and many other meanings. If some one asks you about job you can say monster and listening person immediately understand what you want to refer if he has little bit knowledge about internet. Today every educated person knows about monster and its services. Similarly with naukri.com it is Hindi language word means Job and everybody knows about its services. Both of these are major job finding search engine. They are big brand because they utilizes and make them self popular from there services. So my first preference is to make your services popular it will make your company name as brand. After that use your company name in title.
Title text is very important element of a web page. Improper use of title text makes your site out of search engine ranking. Some site owners use spammer methods I don’t know weather they have knowledge of using of title tags or they just spam for getting better ranking. It is very important to use correct keywords especially for home page.

Spamming method

Some site owners use keywords as there keywords. Here is an example. A sites deal only in Mortgages business and I found site title something like this.

Mortgages Plans, Austin Mortgage, Mortgage, Prefect Mortgage plans.

This site is just spamming Mortgage keyword you can consider this is not a good title or he is thinking of keyword density for his title. I think this title can be used some thing like this 

Prefect Mortgage Plans for

Last week I was reading article about title text posted by SEO Basics ( SEO Basics - do title tags matter for seo? ) The article was an observation about the title rules.

I found a comment by

T.J. on

Numerous people at the newsgroup A.I.S-E have had tests running for the title attribute for a few years now and so far no one has reported google picking up a unique phrase used in the test. You can test this quite easily by setting up a link on a regularly crawled page using a unique phrase as the title attribute.

First of all I will Hi to TJ if he founds this article. TJ I don’t know about the research but Search engine execute on the Linearization, Tokenization, Filtration, Stemming, Weighting for keywords and content try to consider it.

Try to make standards for title text other wise make alternative title for submitting your site to directories but I will prefer to make title text of 60 characters. Don’t repeat your keywords in title tags.

Make title that helps others to recognize the dealing service for a particular business so use best keyword in your title tag which inspires your business. Use different title tags for each page and service your business provide..

Keyword weighting is part of keyword phrases out of overall number of words on the page. Keyword weighting is also known as keyword density (KD). While writing content you should consider about KD, it is an important concept of content writing. Keyword weighting is depending on calculation means if a web page contains 600 words and out of which your site contains 20 words as your primary keyword phrases. Its means your web page have 5 % of keyword density.

Caution: -

• Increasing KD means you are making the human mind tire. Your client cannot digest your repeating keywords and leave your site and never turn on it again. Side by side if you increase your keyword weight to more than 50% your web page will be considered as a keyword stuffing.
• Search engine may decide that particular keyword phrase is only used for grabbing the attention and consider ignoring that page.
• On the other side if your keywords are too low search engine will not observe your pages.  The right way is to select the middle way nor too much keyword stuffing, nor low keyword density in the content.

Although Google doesn’t seem perfect density value, main thing is not to spam your content.

Views of professional on Keyword density

Keyword density is the hot topic between SEO profession and also creating some confusion on this topic. In my knowledge keyword density is being detached from content writing as it is discussed in Dr. E. Garcia (  Mi Islita.com ) Article.  Keyword weight or density is based on mathematical formula.

Term Vector Theory and Keyword Weights

Equation 1: Term Weight = w_i = tf_i  * log (D / df_i)

Where

• tf_i = term frequency (term counts) or number of times a term i occurs in a document.
• df_i = document frequency or number of documents containing term i
• D = number of documents in the database.

From this equation I initiate that df_i is inversely propositional to w_i (keyword weight) and tf_i is directly propositional to w_i. So with the increases of df_i, w_i decreases and when we increases tf_i, w_i increases.

From Equation – 1 We can recognize that phrases which emerge in too many documents receive a low weight, while unusual terms which rare to find and emerge in only some documents receive a high weight.

My view regarding Equation – 1 it is good for avoiding keyword spamming which is an unethical practice but its makes competition baseless on Internet. Search Engine Optimizers works for promoting keywords and keywords are based on business services. In contemporary business world is full of competition and everybody wants to promote there business. Thus Keyword are necessary if they are used in proper readable manner.

Example: - Suppose 1 lakhs people have Mortgage business and 30% of People Y are running websites and  60% of People Y are promoting there business and this will be certain if they use same service name in form of keywords. This will raise Keyword weight and competition for business services. 

Keyword density of a document

Equation 2: Keyword Density = KD_i = tf_i/L_i

Importance of Keyword Proximity

Keyword proximity (KP) is an important factor about keywords and need a consideration. KP is to determine the familiarity between the two keywords phrases so always keep in mind about the importance of this. KP occurs naturally when you write a quality content or article. It manages human mind to read content easily and side by side help the important SEO principles to sure hit a weighing scale. If the visitor reads your content it will find natural text and rhythm not a keyword stuffing.

How Google Mange’s

When you search information at Google and enter keyword phrase in search box.  Google uses KP Algorithm to know how much the entered keyword phrase is close to your content if Google found keyword is relevant to your content and have exact matching. Your site will have a listing.    

For example: Last week I have posted my article on Specialized Keywords and make Specialized Keywords as my primary keyword for the article and even use it in my article title.

Now if I search with Specialized Keywords in blog search of Google. It will show me listing which are relevant to specialized keywords.

I feel good about listing when I show it on the top of the Google blog search, you will see, my page is a sub-domain and indexed in Google.  This is because my keyword phrases were close and in same order as it is on my site content.

Keyword proximity is same as you search with your domain name. If you have indexed pages in Google your site will be listed on the top. But In case of KP inbound links are also considered while ranking on Google Web Search.