Link Exchange strategy

Every Webmaster or site owner would like to link with quality site so that they can take benefit of linking. So first of all develop a reason on your side, make yourself clear so that other site owners like to link with your site.

One should pay attention to the quality links although site owners don’t. It doesn’t matter they are small in quantity; your links content have to be relevant with your keywords for significant Page Rank Boost. If quantity is such an important factor then every related or not related site inter-linked them selves and collects thousand of links.

In my SEO carrier I would like to observe the following stuff on other site before making a link with particular site.

• First of all I would like to see PR of the site if it matches to my guidelines I will check site PR (Page Rank) is not a fake. Faking PR is an unethical practice in SEO.
• I will check history of the domain and his expiry date. If the site is new and date is expiring I will like to ask for confirmation and make a note of Excel.
• I would like check his IP address is not a duplicate address or not a class C IP address. This is happening when you make a link exchange with directories site owner are running many sites with the help of Class C IP address.
• The site is not redirecting to other site or not a Mirror site.
• The resource page is crawled by search engine and if the resource page have PR it will be best for our site.
• The site has quality content with resource page. By resource page I can take assurance that a particular site believes in linking and my efforts for making a link with that site is not a waste.
1. Notice: - Sometimes what I have noticed that site owner don’t have knowledge of link building if they reply of your email and ask about the link building, so you should make him understand about the benefits of link building.
• Check the link value.
• The page is not full of Advertisement. The resource page should contain good neighborhood.

This is long and best procedure but Company owners who are providing SEO services don’t take this seriously they take Quantity of links not Quality of links. Following Quality links is only a bookish language. This is because Quantity is first preference in business not a quality